The newest permanent addition to the Johnnie Walker family, launched globally in 2025. It’s a fruit-forward, sweeter twist on the classic Black Label, designed to appeal to modern drinkers with bold red berry notes, reduced smoke, and versatility for cocktails. Black Ruby is deliberately crafted to break stereotypes that Scotch is only for older, seasoned drinkers. It’s marketed as social by design—ideal for lively settings, mixology, and approachable entry into Scotch.